True Crime Recaps is the only true crime podcast to offer listeners case facts, highlights, audio and commentary in 30 minutes or less. Because of the unique to the genre format, listeners skew slightly younger than the traditional true crime fan. Our fans are female, 25-35, typically single career-focused consumers. They have mutual interest in health and wellness, home decor, luxury products, cannabis & craft spirits, organizational services and products, travel, and TV/movie entertainment. New programs are released every Friday and Monday.
Sponsors have the option of placing scripted or non-scripted :10/:30/:60 promotions at mid-roll, pre-roll, or post-roll.
Alternatively, sponsorship packages are available, including inclusion in the email newsletter and social media, as well as within the episode.
Editorial calendar is available upon request.
A maximum of two sponsors per show is enforced. Contact us for exclusive sponsorship opportunities.
Podcasts are one of the fastest-growing markets, with an engaged audience with proven responses to sponsor messages.
To get the most ROI out of a sponsorship campaign, we recommend the following:
Understand your campaign goals, brand strategy, and call-to-action so we can build an ideal frequency and package plan from the beginning.
Measurement is key to understanding success and next steps. We suggest using a dedicated landing page and a promotional offer to track conversions. Promo codes, vanity URLs (ex: yourwebsite.com/truecrimerecaps) or checkout surveys (i.e. “How did you hear about us?”) are good too.